Platform Features
Everything you need to manage podcast advertising campaigns from initial contact to performance tracking in one comprehensive platform.
CRM & Pipeline Management
Centralized management system for all your advertiser relationships, agency partnerships, and sales opportunities.
Key Capabilities:
- Advertiser database with complete contact management
- Agency relationship tracking and collaboration tools
- Sales pipeline with probability forecasting
- Lead qualification and opportunity scoring
- Contact history and communication tracking
- Automated follow-up reminders and tasks
- Performance analytics by advertiser and agency
Expected Outcomes:
- Never lose track of potential advertisers
- Streamlined agency collaboration
- Predictable revenue forecasting
- Higher conversion rates from leads to campaigns
Campaign Management
Complete 4-step campaign creation system from initial brief to live campaign execution.
Key Capabilities:
- Campaign details setup with client and agency assignment
- Budget allocation and impression targeting
- Advanced audience targeting and demographics
- Ad format selection (pre-roll, mid-roll, post-roll, host-read)
- Scheduling and flight date management
- Creative asset management and approval workflows
- Campaign review and launch coordination
Expected Outcomes:
- Streamlined campaign creation process
- Accurate budget and targeting controls
- Consistent campaign execution
- Faster time from brief to live campaign
Analytics & Performance Tracking
Real-time campaign performance monitoring with comprehensive analytics and reporting tools.
Key Capabilities:
- Live campaign performance dashboards
- Revenue tracking and ROI analysis
- Impression delivery and completion rates
- Audience engagement and conversion metrics
- Show-level performance comparisons
- Advertiser and agency performance reports
- Custom date range and filtering options
Expected Outcomes:
- Data-driven campaign optimization
- Clear ROI demonstration to clients
- Improved campaign performance over time
- Professional client reporting capabilities
Content & Asset Management
Centralized hub for all podcast advertising creative assets, scripts, and campaign materials.
Key Capabilities:
- Creative asset library with version control
- Host-read script management and templates
- Ad copy storage and approval workflows
- Brand guideline and compliance tracking
- Asset sharing with advertisers and agencies
- Creative performance analytics
- Integration with popular design and audio tools
Expected Outcomes:
- Organized creative asset management
- Consistent brand compliance across campaigns
- Faster creative approval processes
- Improved creative performance tracking
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